What’s your target segment?
What’s your company’s risk tolerance?
Is your company aggressive about international expansion?
Market (segment size, wealth, and other characteristics)
Political and economic stability
Relevant social characteristic
Legal protection, barriers to entry, tariffs
Competitive environment
Infrastructure, distribution, available channels
Mode of entry, or no entry
Magnitude of investment
What’s your target segment?
What’s your company’s risk tolerance?
Is your company aggressive about international expansion?
Market (segment size, wealth, and other characteristics)
Political and economic stability
Relevant social characteristic
Legal protection, barriers to entry, tariffs
Competitive environment
Infrastructure, distribution, available channels
Mode of entry, or no entry
Magnitude of investment
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