7KH VWXG ZDV FRQGXFWHG ZLWK  VWXG

7KH VWXG ZDV FRQGXFWHG ZLWK  VWXGHQWV LQ D VHPHVWHUORQJ H[SHULHQWLDO OHDUQLQJ
3HUVRQDO 6HOOLQJ FRXUVH DW D SXEOLF PLGZHVWHUQ XQLYHUVLW 7KH FRXUVH LV UHTXLUHG IRU DOO
0DUNHWLQJ PDMRUV DQG SURYLGHV DQ RYHUYLHZ RI VDOHV DQG WKH VDOHV SURFHVV 7KLV FRXUVH ZDV
FRQYHUWHG IURP D WKHRUEDVHG FRXUVH WR DQ H[SHULHQWLDO FRXUVH DQG LQFOXGHV QXPHURXV
H[SHULHQWLDO H[HUFLVHV WKDW DOORZ VWXGHQWV WR OLQN WKHRU DQG SUDFWLFH .XUW /HZLQ¶V 
WUDLQLQJPRGHOLVXVHGLQWKHFODVVURRPLQYDULRXVIRUPVDQGGHSHQGLQJRQWKHWRSLFEHJLQVDW
GLIIHUHQWVWDJHV)RUH[DPSOHVWXGHQWVDUHWDXJKWDSDUWLFXODUVDOHVWKHRUDEVWUDFWFRQFHSWVDQG
JHQHUDOL]DWLRQVDUHDOORZHGWRDSSOWKLVWKURXJKDQLQFODVVUROHSODWHVWLQJFRQFHSWVLQQHZ
VLWXDWLRQVDUHJLYHQDQH[SHULHQWLDOH[HUFLVHWRGRRXWVLGHRIFODVV FRQFUHWHH[SHULHQFHDIWHU
VRPH LQFODVV GHEULHILQJ REVHUYDWLRQV DQG UHIOHFWLRQV DQG DUH DOORZHG WR UHIOHFW DQG GHEULHI
DJDLQLQ FODVV DIWHU WKH H[SHULHQWLDO H[HUFLVHLV FRPSOHWHG REVHUYDWLRQV DQG UHIOHFWLRQV 7KH
PDLQH[SHULHQWLDOH[HUFLVHLVFDOOHGWKHSURIHVVLRQDOGHYHORSPHQWSURMHFW3'3DQGFRPELQHVD
IHZSURIHVVLQRDODFWLYLW UHSRUWVPHQWLRQHGE -RQ+DZHVDQG/LQGD)ROH 7KLV3'3
UHTXLUHVVWXGHQWVWRSURVSHFWIRUDVDOHVSURIHVVLRQDOWKDWWKHFDQVKDGRZIRUKDOIRIDZRUNGD
6WXGHQWVWKHQDVKDGRZWKHVDOHVSURIHVVLRQDORQDVDOHVFDOOELQWHUYLHZWKHSURIHVVLRQDODERXW
FRQFHSWV IURPWKHERRNDQGFGRDPRFN VDOHZLWKWKH VDOHVSURIHVVLRQDORQZKLFKWKH VDOHV
SURIHVVLRQDOWKHQSURYLGHVIHHGEDFNWRWKHVWXGHQW6WXGHQWVWKHQZULWHXSDGHWDLOHGUHIOHFWLRQ
RI WKHLU 3'3 H[SHULHQFH DQG KLJKOLJKW ZKDW WKH OHDUQHG 7KXV HDFK DFWLYLW LQ WKH FRXUVH
DOORZV WKH VWXGHQWV WR DSSO WKHRU WKURXJK H[SHULHQFH DQG WKHQ UHIOHFW RQ WKDW H[SHULHQFH LQ
OLJKWRIWKHRU
7KHVWXGDVGRQHRYHUWKHFRXUVHRIWKUHHVHPHVWHUVLQRUGHUWRREWDLQDXVDEOHVDPSOH
DERXW VWXGHQWVWDNHWKHFRXUVHHDFK VHPHVWHU(DFKRIWKHWKUHH VHPHVWHUVDSUHWHVWZDV
JLYHQRQWKHILUVWGDRIFODVVDQGDSRVWWHVWZDVJLYHQRQWKHODVWGDRIFODVV7KLVDOORZHGIRU
DVVHVVPHQW RI VWXGHQW SHUFHSWLRQV ERWK EHI

ผลลัพธ์ (ไทย) 2:

7KH VWXG ZDV FRQGXFWHG ZLWK ?? VWXGHQWV LQ D VHPHVWHU? ORQJ H [SHULHQWLDO OHDUQLQJ
3HUVRQDO 6HOOLQJ FRXUVH DW D SXEOLF PLG? ZHVWHUQ XQLYHUVLW ? 7KH FRXUVH LV UHTXLUHG IRU DOO
0DUNHWLQJ PDMRUV DQG SURYLGHV DQ RYHUYLHZ RI VDOHV DQG WKH VDOHV SURFHVV? 7KLV FRXUVH ZDV
FRQYHUWHG IURP D WKHRU EDVHG FRXUVH WR DQ H [SHULHQWLDO FRXUVH DQG LQFOXGHV QXPHURXV
H [SHULHQWLDO H [HUFLVHV WKDW DOORZ VWXGHQWV WR OLQN WKHRU DQG SUDFWLFH? .XUW / HZLQ¶V? DUHDOORZHGWRDSSO WKLVWKURXJKDQLQ? FODVVUROH? SOD WHVWLQJFRQFHSWVLQQHZ VLWXDWLRQV? DUHJLYHQDQH [SHULHQWLDOH [HUFLVHWRGRRXWVLGHRIFODVV? FRQFUHWHH [SHULHQFH DIWHU VRPH LQ? FODVV GHEULHILQJ? REVHUYDWLRQV DQG UHIOHFWLRQV? DQG DUH DOORZHG WR UHIOHFW DQG GHEULHI DJDLQLQ FODVV DIWHU WKH H [SHULHQWLDO H [HUFLVHLV FRPSOHWHG? REVHUYDWLRQV DQG UHIOHFWLRQV? 7KH PDLQH [SHULHQWLDOH [HUFLVHLVFDOOHGWKHSURIHVVLRQDOGHYHORSPHQWSURMHFW? 3'3 DQGFRPELQHVD IHZSURIHVVLQRDODFWLYLW UHSRUWVPHQWLRQHGE -RQ + DZHVDQG / LQGD) ต้า ????? VKDGRZWKHVDOHVSURIHVVLRQDORQDVDOHVFDOO? E LQWHUYLHZWKHSURIHVVLRQDODERXW FRQFHSWV IURPWKHERRN? DQGF GRDPRFN VDOHZLWKWKH VDOHVSURIHVVLRQDO? RQZKLFKWKH VDOHV SURIHVVLRQDOWKHQSURYLGHVIHHGEDFNWRWKHVWXGHQW? 6WXGHQWVWKHQZULWHXSDGHWDLOHGUHIOHFWLRQ RI WKHLU 3'3 H [SHULHQFH DQG KLJKOLJKW ZKDW WKH OHDUQHG? 7KXV? HDFK DFWLYLW LQ WKH FRXUVH DOORZV WKH VWXGHQWV WR DSSO WKHRU WKURXJK H [SHULHQFH DQG WKHQ UHIOHFW RQ WKDW H [SHULHQFH LQ OLJKWRIWKHRU 7KHVWXG ZDVGRQHRYHUWKHFRXUVHRIWKUHHVHPHVWHUVLQRUGHUWRREWDLQDXVDEOHVDPSOH? DERXW ?? VWXGHQWVWDNHWKHFRXUVHHDFK VHPHVWHU (DFKRIWKHWKUHH RI VWXGHQW SHUFHSWLRQV ERWK EHI

ผลลัพธ์ (ไทย) 3:

7kh vwxg N เพื่อ frqgxfwhg zlwk   vwxghqwv lq D vhphvwhu  orqj ohduqlqj
h [ shulhqwldo 3huvrqdo 6hoolqj frxuvh DW D sxeolf plg  zhvwhuq xqlyhuvlw  7kh frxuvh LV uhtxluhg iru ดู
0dunhwlqj pdmruv dqg surylghv DQ ryhuylhz ริ vdohv dqg wkh vdohv surfhvv  7klv เพื่อ frxuvh
frqyhuwhg iurp D wkhru  edvhg frxuvh WR DQ h [ shulhqwldo frxuvh dqg lqfoxghv qxphurxv
H [ shulhqwldo h [ huflvhv wkdw doorz vwxghqwv WR olqn wkhru dqg sudfwlfh  . xuw / hzlq ¶ V      
wudlqlqjprgholvxvhglqwkhfodvvurrplqydulrxvirupvdqg  ghshqglqjrqwkhwrslf  ehjlqvdw
gliihuhqwvwdjhv  ) เป่า [ dpsoh  vwxghqwvduhwdxjkwdsduwlfxoduvdohvwkhru  devwudfwfrqfhswvdqg
jhqhudol ] dwlrqv   duhdoorzhgwrdsso wklvwkurxjkdqlq  fodvvuroh  สด N  whvwlqjfrqfhswvlqqhz
vlwxdwlrqv   duhjlyhqdqh [ shulhqwldoh [ huflvhwrgrrxwvlghrifodvv  frqfuhwhh [ shulhqfh  diwhu
vrph lq  fodvv gheulhilqj  revhuydwlrqv dqg uhiohfwlrqv   dqg เต๋อ doorzhg WR uhiohfw dqg gheulhi
djdlqlq fodvv diwhu wkh h [ shulhqwldo h [ huflvhlv frpsohwhg  revhuydwlrqv dqg uhiohfwlrqv   7kh
pdlqh [ shulhqwldoh [ huflvhlvfdoohgwkhsurihvvlrqdoghyhorsphqwsurmhfw   dqgfrpelqhvd
3 ม.ihzsurihvvlqrdodfwlylw N - uhsruwvphqwlrqhge RQ dzhvdqg / lqgd ) ต้า N        7klv3 '
uhtxluhvvwxghqwvwrsurvshfwirudvdohvsurihvvlrqdowkdwwkh N fdqvkdgrzirukdoiridzrungd 
6wxghqwvwkhqd  vkdgrzwkhvdohvsurihvvlrqdorqdvdohvfdoo  E  lqwhuylhzwkhsurihvvlrqdoderxw
frqfhswv iurpwkherrn  dqgf  grdprfn vdohzlwkwkh vdohvsurihvvlrqdo  rqzklfkwkh vdohv
surihvvlrqdowkhqsurylghvihhgedfnwrwkhvwxghqw  6wxghqwvwkhqzulwhxsdghwdlohguhiohfwlrq
ริ wkhlu 3 ' 3 H [ shulhqfh dqg kljkoljkw zkdw wkh ohduqhg  7kxv  hdfk dfwlylw lq wkh frxuvh
doorzv wkh vwxghqwv WR dsso N wkhru wkurxjk h [ shulhqfh dqg wkhq uhiohfw RQ wkdw shulhqfh lq
h [ oljkwriwkhru N zdvgrqhryhuwkhfrxuvhriwkuhhvhphvwhuvlqrughuwrrewdlqdxvdeohvdpsoh

7khvwxg derxw   vwxghqwvwdnhwkhfrxuvhhdfk vhphvwhu   ( dfkriwkhwkuhh vhphvwhuv  dsuh  whvwzdv
jlyhqrqwkhiluvwgd rifodvvdqgdsrvw  whvwzdvjlyhqrqwkhodvwgd rifodvv  7klvdoorzhgiru
dvvhvvphqw ริ vwxghqw shufhswlrqv erwk ฮ้า