Yet another study talked about Starbucks becoming a huge company and how it has lost touch with the common coffee shop coffee customer. The research stood outside a small organic specially shop and interviews 100 consumers 25 they exited the shop . they asked, “which coffee do you prefer?”. The results showed a preference for a local coffee, tea, and incense shop, and otherwise puts Starbuck last behind McDonald’s Burgerking, and Dunkin’ Donut.