“Perfume,” say Sophia Grojsman of International Flavors & Fragrances, “is a promise in a bottle.”
We want to believe. We want to be prettier, richer, sexier, and happier that we are.
Consider the labels on the fragrances we buy: Joy, Dolce Vita, Pleasures, White Diamonds, Beautiful.
Said Charles Revson, founder of the Revlon cosmetics company, “We sell hope.”