The beauty consumer continues to crave luxury and instant gratification through new experiences at accessible price points. One area which will continue to benefit is at-home treatment alternatives against a backdrop of reduced salon visits and the desire for a pampering experience which can be achieved in one’s own home. This has given rise to more salon-inspired innovation including the greater popularity for devices and most recently face masks, the strongest performing category within skin care in 2013 (up by 8%). As players in this field, largely concentrated in Asia, continue to diversify their offerings beyond lightening to radiance, anti-ageing, eye-masks etc.; their popularity is soon expected to spread across developed markets including the US. While beauty devices are still nascent and mainly in the domain of hand-held facial cleansing devices, there are a number of lucrative opportunities emerging, again driven by Asia, such as make-up application devices and ionic facial massagers.