Perhaps this observation helps to explain some of the skepticism surround¬ing business ethics. Any philosophical focus on business ethics seems to suggest some dissatisfaction with, or misgivings about, what is normally or customarily done in business. Why step back from what is normally done unless you have reason to doubt that what is being done should be done? But while philosophi¬cal ethics is critical in the sense of demanding reasons for each decision, it need not be critical in the sense of rejecting or disagreeing with the customary norms and standards.