abstract
it is alluring to any organization looking to expand globally must include Asia-pacific as one of most important target market.the size of this market accounts for more than two-thrids of the world's population plus the development of free trade area in this region (Free trade Area in Asia pacific) reaffirms how vital this region will play to the world economy.to conduct successful business across multiple countries with numerous complexities, the best strategy is to learn,appreciate and respect for cultural differences. Build a good relationship through appropriate business etiquette and create good impression on the first meeting. To provide insights and the edge of understanding in national culture, Geert Hofstede's
research is applied to help international business manger interact with business associates more effectively through the study of five dimensions of national culture differences-power distance,