onverse is famous today because of the "Chuck Taylor." Made in America, these shoes became famous when rockers, punks, artists, and everyone else identified with the shoe as anti-sneaker, anti conformist, identifying with the dirt and lived-in look of the shoe. Almost every consumer has put pen and ink, or at least dreamed of it, to the canvas upper and rubber cap, adding to the brand ID as one of individuality, youthful rebellion, comfort, and being care free.