Magazines like ‘Nail It’, ‘Nail Pro’ and ‘Nail Max’ discuss salon practices and teach readers how to re-create looks at home. Their prominence also shows the huge demand for nail art and nail polish.
For the first time in television history, there is even a show, Nail’d It, solely dedicated to nail art, which appears on the Oxygen network and is hosted by celebrity Adrienne Bailon. The show is held in a competition format as nail artists showcase their skills.
Nail art has come such a long way! What was once seen as frivolous has turned into a lucrative aspect of the beauty market. The momentum of nail art and polish has increased drastically and sales reached over $760 million in the US alone in the year 2012 (Time Magazine). It will be colorful to see what happens in the nail world next!
What are your nail art and nail polish views and experiences? Do you embrace the nail art trend happening right now? Please comment below and share your thoughts. We’d love to hear from you!