To make sales forecasts for the other three regions, you will follow this same forecasting procedure of entering tentative values for your company’s marketing effort in one column and your estimates of the industry averages in the adjacent column. When you have made tentative branded sales forecasts entries for all four geographic regions, turn your attention to the top left part of the branded sales forecast screen and make tentative entries for “what if we do this and our rivals on average do that” as concerns online sales. The forecasted numbers of pairs sold online are included in the overall total branded sales forecasts for each of the four geographic regions because all orders from online buyers are shipped from the distribution center in which the buyer is located. When you are doing a sales forecast and have any questions about the entries of the calculations and information being provided, click on the help buttom at the top of the screen and read the step-by-step explanations of each entry and what the numbers on the screen mean.