Coca-Cola East Japan serves the Kanto and Tokai regions, a vast and dynamic market covering the Tokyo metropolitan area, 15 prefectures and roughly 66 million people. Coca-Cola East Japan sells over 50 of the most popular beverage brands in Japan, at over half a million vending machines, cold drink equipment and dispensers, and a powerful distribution network built up by the original four bottlers. Coca-Cola East Japan accounts for roughly half the Coca-Cola system’s annual sales volume in Japan, making it Japan’s largest Coca-Cola bottler.