Like articles, you will need to write a description and allocate keywords to
the news release. You will need to ensure that all media contact information is
listed. Each site will specify exactly what information is required. Very few of the
news release sites allow you to convert your releases into HTML (especially the
free release sites). The category you select for your news release is extremely
important so be sure to have a good look at the categories the site offers and
make sure that you select the most appropriate one.