The trend of this industry in Thailand is bright. The government and people both have an optimistic outlook on Thai tourism. In 2010, based on the statistic that 15.8 million visitors came to Thailand, Abhisit Vejjajiva, the former Prime Minister, makes a forecast:” The target of 19 million tourist arrivals this year will be hard to meet, though we should attract more than 18 million.”[8]People in Thailand are strongly confident about this industry.
The path of development is not even. In recent years, Thailand’s tourism industry takes a lot of damage from several blasts. In 2004, more than 8000 people died in the Indian Ocean tsunami; in 2008, many anti-government demonstrations came out, and it lead to the Bangkok’s international airport shutting down for two weeks; in 2011, Thailand suffered from the nation’s worst floods in the last 50 years, and this disaster deeply devastated Thai manufacturing industry and agriculture.