Several recent studies have suggested that quality improvement, in its present form, may not be able to claim the kinds of successes that would justify current levels of investment.5 According to a study by Matthews and Katel,6 Douglas Aircraft was troubled by poor earnings and an inferior competitive position. In 1989 the company implemented an extensive quality improvement program; by 1990, continued losses forced them to abandon it. Matthews and Katel also reported
that winning the Malcolm Baldrige National Quality Award did not help the Wallace Co., a Houston-based oil supplier, stay profitable. And they cited a survey of 500 companies conducted by Boston’s Arthur D. Littlethat found that [A] slim 36 percent said the [quality improvement] process was having “a significant impact” on their ability to [be competitive]. Some companies complain that such management techniques cost more than they’re worth . . . .6 In another study, MacFarland7 cited that “federal managers are ambivalent about [quality improvement] because they do not fully understand the concept or the connection between improved quality and cost savings.” She based her claim on a survey of 600 federal executives and managers conducted by the international consulting firm, Coopers & Lybrand. The study suggested that critical steps are being missed in the implementation of the quality improvement process.7 Blewitt8
reported that most quality improvement initiatives spend too much time focusing on the processes and mechanics of the improvement program instead of the end result, which is customer satisfaction. He also pointed out that “every company should strive for continuous improvement . . . . They need to be continuously refined to reflect changes in the business
environment and in customer needs.” To work, quality improvement initiatives should clearly define leadership
and communicate a vision for organizational change
Several recent studies have suggested that quality improvement, in its present form, may not be able to claim the kinds of successes that would justify current levels of investment.5 According to a study by Matthews and Katel,6 Douglas Aircraft was troubled by poor earnings and an inferior competitive position. In 1989 the company implemented an extensive quality improvement program; by 1990, continued losses forced them to abandon it. Matthews and Katel also reportedthat winning the Malcolm Baldrige National Quality Award did not help the Wallace Co., a Houston-based oil supplier, stay profitable. And they cited a survey of 500 companies conducted by Boston’s Arthur D. Littlethat found that [A] slim 36 percent said the [quality improvement] process was having “a significant impact” on their ability to [be competitive]. Some companies complain that such management techniques cost more than they’re worth . . . .6 In another study, MacFarland7 cited that “federal managers are ambivalent about [quality improvement] because they do not fully understand the concept or the connection between improved quality and cost savings.” She based her claim on a survey of 600 federal executives and managers conducted by the international consulting firm, Coopers & Lybrand. The study suggested that critical steps are being missed in the implementation of the quality improvement process.7 Blewitt8รายงานว่า โครงการปรับปรุงคุณภาพส่วนใหญ่ใช้เวลามากเกินไปเน้นกระบวนการและกลไกของโปรแกรมปรับปรุงแทนผลลัพธ์ ซึ่งเป็นความพึงพอใจของลูกค้า เขายังชี้ให้เห็นว่า "บริษัททุกควรมุ่งมั่นพัฒนาอย่างต่อเนื่อง.... พวกเขาต้องการกลั่นอย่างต่อเนื่องการเปลี่ยนแปลงในธุรกิจสภาพแวดล้อม และความต้องการลูกค้า " การทำงาน แผนงานปรับปรุงคุณภาพควรกำหนดไว้อย่างชัดเจนเป็นผู้นำและสื่อสารวิสัยทัศน์การเปลี่ยนแปลงองค์กร
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