Opportunities:
The external favorable things
that may occur, such as a new
sponsorship or unexpected
positive publicity
Threats:
The external factors
threatening our opportunity,
i.e. competition, poor crowed
behavior, poor publicity.
Strengths:
The internal strengths of the
organization, i.e. the
enthusiasm & commitment of
volunteers, the specific
knowledge & skills, etc.
Weaknesses:
The internal weaknesses of
the organization, i.e. skills &
knowledge of the
manage
Are the success criteria reasonable?
Then, identify ‘what’ are the risk?