Many Americans still look to avoid dietary fat. Two out of three Americans (67%) say they try to eat as little fat as possible, even though a large majority understands that different fats can have different impacts on health. Only about 1 in 5 (22%) believe all fats have the same impact on health, yet many are limiting or avoiding several types of fats. While 49 percent say they are trying to avoid trans fat, 32 percent also say they are trying to limit the more healthful mono- and poly-unsaturated fats.
Lowering fat intake is compelling to Americans. Three out of four (75%) say they choose products that are lower in total fat at least sometimes. Weight and health considerations, specifically reducing the risk of heart disease, are the main reasons for monitoring fat content in food and beverage products.