The above report is a summary of an ongoing investigation into what is known in the area of cross-cultural customer
integration in projects. It has become clear that additional research needs to be undertaken in order to complement the
current picture. The identified studies do not sufficiently address cross-cultural client integration. Further literature
research needs to be undertaken and will be complemented by empirical research aiming at the identification and
evaluation of success factors.
The major limitation of this research is the small number of identified articles. Additional literature review should
include neighboring disciplines such as intercultural marketing, communication and management/leadership areas and
the international IT offshoring body of knowledge. There are a number of questions that emerged during the execution
of this literature review that need to be addressed to complement of this study: