4 Assignment- Industry Background and Market Analysis
Describe the industry and industry segments where the company will be/is active
Describe the size of the industry (and the industry segment) and the next five to ten years.
Industry and describe any major demographic, economic, social, environmental or technological trends that may affect the industry
Describe the actual or potential impact of regulatory requirements on the company’s products
4 Assignment- Competitions
Identify and describe the major current and potential competitors in each of the company’s target markets
Identify and describe the major factors of competition in the target market
- Price, differentiation, technology, etc.
Describe the steps that the company intends to take to exploit competitive advantage and/or reduce or eliminate competitive disadvantages
Describe any barriers to entry that might be faced by new competitors, including restrictions placed on foreign participation in the local economy.