IV. Industry Analysis
Nowadays, graphic design industry is growing and becoming more popular. This is because todays, business companies can invest to create just one advertising artwork and promote it in many channels, for example, promote in both print media and Internet media. In addition, people in the new generation have more knowledge about technology and innovation. Some of them also enter graphic design business. That is why the number of graphic design companies keeps increasing dramatically. Thus, this industry is growing faster and faster. The demand for creativity is rising and becoming unlimited as the use of online media is increasing. Graphic design industry is very essential for the modern market both online and offline. Unique creative designs lead to creating brand awareness which can help generate sales .
At the present, Able Line Graphic House Ltd., Part is a micro enterprise whose size is small. The company needs to improve in several parts based on its experience and market opportunity in order to create more value, be more well known and have more clients.