But the story of NESCAFÉ actually starts a few years earlier, in 1929, when Nestlé was asked to find a solution to Brazil’s large supply of surplus coffee resulting from the Wall Street Crash. This request wasn’t just the start of creating a brand new coffee experience; it was the start of a lasting relationship with Brazil’s coffee farmers and our pioneering future with coffee.
And so, on April 1st 1938, after several years of innovation and hard work, we shared our creation, and introduced the world to a deliciously rich coffee they could create in an instant. Since then, we’ve become the world’s leading coffee brand - available in over 180 countries and with 5,500 cups consumed every second.