In the spotlight
Glow Dog ' Inc
Beth Marcus, fo Bedford, Massachusetts, and her cockapoo,Luke, were out or a walk one evening when a car lmost strck htem "My neinghbor ame driving around the corner ,and ve had to leap into the bushes to et out of the way" Marcus recalls I wasn't wearing particclarly dark othing, and Luke has a light coat,ut this guy didn't see us at all. at be time, Marcus was a consultant or Refletive Technologies , Inc naker of a reflective fabric calledumiNITE, which was being targeted to joggers. She decided to start her own firm, Glow Dog Inc, to sell light-reflective clothing for pets and theia owners.
Glow Dog positioned itself in the United States a $25 billion market for pet products and a $7.5 billion market for reflective clothing.Through early products such as reflective dog collars and rain slickers, Marcus attracted the attention of Tony Leonardi, prasident of Petsmart Direct. "We look for something that gives us a competi-tive edge, and we got that with the use fo the products we sam from Beth." Recently, Glow Dog had annual sales of $1.2 million, and Marcus sees the company headed toward sales revenues of over $5 million not a bad outcome from almost getting hit by a car.
In the spotlight
Glow Dog ' Inc
Beth Marcus, fo Bedford, Massachusetts, and her cockapoo,Luke, were out or a walk one evening when a car lmost strck htem "My neinghbor ame driving around the corner ,and ve had to leap into the bushes to et out of the way" Marcus recalls I wasn't wearing particclarly dark othing, and Luke has a light coat,ut this guy didn't see us at all. at be time, Marcus was a consultant or Refletive Technologies , Inc naker of a reflective fabric calledumiNITE, which was being targeted to joggers. She decided to start her own firm, Glow Dog Inc, to sell light-reflective clothing for pets and theia owners.
Glow Dog positioned itself in the United States a $25 billion market for pet products and a $7.5 billion market for reflective clothing.Through early products such as reflective dog collars and rain slickers, Marcus attracted the attention of Tony Leonardi, prasident of Petsmart Direct. "We look for something that gives us a competi-tive edge, and we got that with the use fo the products we sam from Beth." Recently, Glow Dog had annual sales of $1.2 million, and Marcus sees the company headed toward sales revenues of over $5 million not a bad outcome from almost getting hit by a car.
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