Advertising and promotion
Hotel's promotional plan is diverse and includes a range of marketing
communications. We will have a Grand Opening to be scheduled upon construction
completion which will be advertised in local newspapers and local radio channels. To
support expansion efforts, the hotel considers using popular media, such as local TV,
radio, newspapers and the Internet to advertise.
It appears that the most successful hotels / resorts spend a percentage of net sales
revenue for promotion and advertising. Foundations plans to do likewise with a
portion of net sales on a yearly basis. Based on this decision, advertising and
promotional possibilities were prioritized in order of probable effectiveness.