“The findings of our study have been very interesting and back the pride and preference Singaporeans have for our local ethnic cuisine,” said Margaret Cunico, head of Weber Shandwick's Consumer practice in Singapore. “During this year, we should expect to see our food landscape changing with the introduction and preference of more foreign foods and popularity of online shopping growing across all sectors. Supermarkets are responding with well-stocked shelves of niche foods from around the world, and similarly, the restaurant scene is all the more vibrant. Our busy lifestyles also appear to be shaping food choices and behaviours, so it will be interesting to see how this develops, and what opportunities there are for brands and organisations to engage with consumers.”
Food