Possible architectures for business models
are then constructed by combining interaction
patterns with value chain integration.
For example, an electronic shop
is ‘single actor’-to-‘single actor’ marketing
& sales. A basic electronic mall consists
of N times an e-shop. An electronic
mall having a common brand offers
many-to-1 marketing & sales (brand information
is common across ‘many’ suppliers
in the mall). An electronic auction