Choice of strategy typology
Mintzberg suggests that Porter's Differentiation strategy should be more specified and hence be developed, since differentiation may be accomplished in several ways. He suggests differentiation strategies like quality, design, image and support. There are also other scholars suggesting that Porter's Differentiation strategy should be more specified. Greve have developed Porter's Cost leadership- and Differentiation strategy further to suit current situations for Swedish manufacturing companies. Greve's division of Porter's differentiation strategy is based on earlier scholars studies were Porter' typology was used, including Mintzberg's study. There are many similarities among Greve's and Mintzberg's suggested development of Porter's Differentiation strategy e.g. Mintzberg's Support strategy is similar to Greve's Marketing strategy, described in the paragraph below.