Testimonial and Parody or Borrowed format is one method for attract customer through an actor or a real person will share his or her positive experiences with the viewer. Take the advantage of satisfied customers and offer them an incentive to share their experience in commercial. This method will help customer more interesting and can remember the brand and product, because the advertise can help the customer in mood of conjunction with advertising and also insert all the good meaning for customer feel good with product and brand. But this method still have the problem. The problem is sometimes customer don't understand about connotation meaning. So we would like to do this research to solve and develop the future advertise.