The creative leader uses the technique of 'circular response' so ably described by Folett to encourage ideas to flow from the group to him as well as form him to the group. He draws out the best in his followers without exerting an undue personal influence on the people.
The creative leader controls through united, voluntary, enthusiastic activities by the members of his group directed by him toward specific goals which are satisfactory and worthwhile to all. As Ordway Tead has said, the group follows the big idea and not the big.