Several years ago, on a high floor in a midtown Manhattan office, a father offered me $10,000 to write his son's personal statement. Apparently he had misunderstood what was meant by "independent college applications adviser." The publishing industry may be in a tailspin, but in some places, writers can still earn $20 a word. Thanks to the Common Application's changes (and not including inflation), that's $13,000 a kid.
Though I had other "day jobs," for 15 years I worked discreetly as a college-applications adviser in cities from Los Angeles to London. I never wrote a student's essay, but I was practicing a dark art: such tutoring privileges the elite whose parents can afford it and profits from a miserable process.