Media richness theory was conceived in regards to organizational communications and in business studies. For example, organizations may find that since email is a less rich medium, they need to have face-to-face interactions with co-workers to make important decisions. The theory states that the more ambiguous a message is to the receiver, the more rich a medium needed to communicate it. Different media have varying benefits and drawbacks, some are more immediate than others, and some media communicate vocal or other cues more accurately. In general, media richness is used to determine the "best" medium for an individual or organization to communicate a message.[10]
In the modern business world, technologies such as video conferencing, which enable participants to see each other even when in separate locations, provide the opportunity for organizations to have a richer communication media than the traditional conference call.
Media richness theory was conceived in regards to organizational communications and in business studies. For example, organizations may find that since email is a less rich medium, they need to have face-to-face interactions with co-workers to make important decisions. The theory states that the more ambiguous a message is to the receiver, the more rich a medium needed to communicate it. Different media have varying benefits and drawbacks, some are more immediate than others, and some media communicate vocal or other cues more accurately. In general, media richness is used to determine the "best" medium for an individual or organization to communicate a message.[10]
In the modern business world, technologies such as video conferencing, which enable participants to see each other even when in separate locations, provide the opportunity for organizations to have a richer communication media than the traditional conference call.
การแปล กรุณารอสักครู่..
