As we head towards the end of 2015, please allow me this opportunity to reflect on the year past and comment on our upcoming business year.
Commencing with a quite challenging Q1, where already we started to see a changing source market mix, especially in Thailand and Maldives and a customer mindset which was most prepared to wait for last minute offers and focus on money saving features, especially once in resort.
With all these shifting parameters, we were still able to deliver a quality set of results through the first three quarters.
However Q4 has again been challenging and gives us even more market information on changing customer booking habits, which we must carefully analyse and shift our business planning and processes accordingly going forward.
As we get ready to welcome in the new year, we must do so with an absolute focus on our business management - it is critical we remain flexible and nimble in our dealings to ensure our attention and speed to a changing market.
We will need to question numerous traditional standards and policies to ensure they remain fit for purpose, ensure we maximise our distribution channels and manage our costs like never before.
Markets usually demonstrate history of being cyclical and the current situation will certainly move on, but until that time we must pull together and demonstrate to all our stakeholders, our resilience in this very competitive marketplace.
In 2016, our aim is also to deliver our senior management an enhanced set of business tools to support their endeavours, including more streamlined systems, simplified reporting and a comprehensive learning program styled to individuals needs and wants - for many of you this will start early in the new year with revenue and financial management reporting.
Please allow me to be one of the first to wish you and your associates a very Happy New Year and thank you most sincerely for your continued support and contribution to our business -soon to be known as Central Hospitality International.