Next Steps
The future of Hyundai is far from determined. Although sales are fairly constant and well distributed worldwide and the organization appears to be well prepared for most contingencies, many factors are yet unknown. Some believe the company is overreaching itself by continu ing to develop its luxury brands, while others observe that Japanese car firms are quickly learning by following HMC's examples. Additionally, there is constant debate about the firm's growing emphasis on hydrogen fuel cell technology and whether this green technology is taking the firm in the correct direction. However, through the firm's focus on quality, innovation and the growth and maintenance of its strong structural, cultural, and organizational strengths, HMC hopes to maintain its continued growth and profitability in the world market. Eventually, HMC might just reach the goals outlined in its management philosophy of realizing the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers.