Model A produces a better explanation of ICS (R2= 66.9%), butModel C produces a better explanation in CL (R2= 65.2%). ModelC also produces a better average R square (66.0%) compared withModel A (62.6%) and Model B (65.5%). Although PLS does not pro-vide globally applicable set of goodness-of-fit criteria, Tenenhauset al. (2005) proposed that the geometric mean of the average com-munality (outer mode) and the average R square (inner model) asoverall ‘Goodness of Fit’ (GoF) to measure PLS (cross validated PLSGoF). The value of GoF for Model C (GoF = 0.716) is larger than thevalues of GoF for Model A (GoF = 0.682) and Model B (GoF = 0.697).Therefore, Model C is more appropriate than Model A and Model Bfor explaining the relationships transection-specific satisfactions,integrated satisfaction, and customer loyalty within the context ofintegrated resorts.