When people are asked who benefits from the program Skype, friends and family come to mind as many people use Skype to keep in touch with loved ones all over the world. However, Skype can be used for business purposes as well. While most users of the program are consumers, “30 percent of them also use the service for business” as well (Reardon, 2009). As Skype has evolved into a program backed by “405 million registered users,” the company has come up with ways to better serve or expand their user-base by creating a service that businesses could take advantage of (Reardon, 2009). This new service is known as Skype for Session Initiation Protocol (SIP) and allows employees to place calls from their office phones to any landline or mobile device for the same rate as other Skype users (Reardon, 2009). Skype for SIP also enables its users to “purchase online Skype numbers available in over 20 countries to receive calls from business contacts and customers who are using traditional fixed lines or mobile phones” (Reardon, 2009). One of the biggest reasons that businesses choose Skype’s newest service is to help trim company spending (Reardon, 2009).