When a firm chooses a type of transportation, it has to bear in mind its
other marketing concerns-storage, financing, sales, inventory size, and the
like. Transportation, in fact, can be an especially important sales tool. If the
firm can supply its customers' needs more quickly and reliably than its
20 competitors do, it will have a vital advantage: so it may be more profitable
in the long rub to pay higher transportation costs, rather than risk the loss of
future sales. In addition, speedy delivery is crucial, in same industries. A
mail-order distributor sending fruit from Oregon to Pennsylvania needs the
promptness of air freight. On the other hand, a manufacturer shipping
25 lingerie from New York to Massachusetts may be perfectly satisfied with
slower (and cheaper) truck or rail transport.
When a firm chooses a type of transportation, it has to bear in mind its
other marketing concerns-storage, financing, sales, inventory size, and the
like. Transportation, in fact, can be an especially important sales tool. If the
firm can supply its customers' needs more quickly and reliably than its
20 competitors do, it will have a vital advantage: so it may be more profitable
in the long rub to pay higher transportation costs, rather than risk the loss of
future sales. In addition, speedy delivery is crucial, in same industries. A
mail-order distributor sending fruit from Oregon to Pennsylvania needs the
promptness of air freight. On the other hand, a manufacturer shipping
25 lingerie from New York to Massachusetts may be perfectly satisfied with
slower (and cheaper) truck or rail transport.
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