The Guggenheim UBS MAP Global Art Initiative allows us to spotlight regions often
underrepresented in the international art scene. These regions have immense economic
potential and are challenging assumptions in many disciplines. Many of our clients are
passionate about art, and our collaboration with the Guggenheim is an ideal fit with our
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long-term objectives: the promotion, education and collection of art among a wide audience
both international and local.” (Jürg Zeltner, CEO UBS Wealth Management, UBS
Website 2014)