It is well established in the tourism literature that both the tourist’s overall satisfaction and his/her
intention to return are partially determined by his/her assessment of the destination’s different
attributes. In this respect, many studies explore the performance of a destination based on the study of
the satisfaction expressed by its visitors regarding different factors that describe the destination. These
studies presuppose that to find out how the tourist feels about a place it is enough to examine his/her
satisfaction, as measured on an ordinal scale (highly dissatisfied – indifferent – highly satisfied).