Social networks and blogs continue to dominate
Americans’ time online, now accounting for nearly a
quarter of total time spent on the Internet
• Social media has grown rapidly—today nearly 4 in 5 active
Internet users visit social networks and blogs
• Americans spend more time on Facebook than they do on
any other U.S. website
• Close to 40% of social media users access social media
content from their mobile phone
• Social networking apps are the third most-used among U.S.
smartphone owners
• Internet users over the age of 55 are helping to drive
growth of social networking through the Mobile Internet