Wholesalers keep stocks from many suppliers, giving
retailers a choice of goods.
• Wholesalers are near to retailers and have short lead
times.
• Retailers carry less stock as wholesalers provide
reliable deliveries.
• Retailers can have small operations, giving a responsive
service near to customers.
• Transport is simpler, with fewer, larger deliveries
reducing costs.
• Organisations can develop expertise in specific types of
operation.