Recipe for successful innovation
Ingredients:
.
.
an optimistic, buoyant, and positive CEO;
a chief innovation officer (CIO) committed to leading the innovation
effort;
a commonly agreed-upon new products strategy;
a balanced new product and technology portfolio;
a consumer-driven development process;
several dedicated teams;
a reward structure for new product participants;
a set of innovation norms and values; and
a measurement system for assessing innovation.