Instagram is a social media outlet with users made up of individuals, organizations, vendors, and businesses, which post their own
photos and repost other photos to their followers. “Hashtags” are used as subjects for the post, providing a link to related posts
with the same “hashtag.” Since its launch in October 2010, approximately 75 million daily users have shared 16 billion photos to
date on Instagram [1]. Users are composed predominantly of an urban, youthful demographic group, with over 90% of the 150
million people on Instagram under the age of 35. In addition, women comprise 68% of users [2]. Seventy percent of users access
it at least once a day and 35% use it multiple times per day [1]. With an average of 257 minutes per month spent using this form
of social media, Instagram offers an interactive and engaging way to involve the public [1].
Instagram is a social media outlet with users made up of individuals, organizations, vendors, and businesses, which post their ownphotos and repost other photos to their followers. “Hashtags” are used as subjects for the post, providing a link to related postswith the same “hashtag.” Since its launch in October 2010, approximately 75 million daily users have shared 16 billion photos todate on Instagram [1]. Users are composed predominantly of an urban, youthful demographic group, with over 90% of the 150million people on Instagram under the age of 35. In addition, women comprise 68% of users [2]. Seventy percent of users accessit at least once a day and 35% use it multiple times per day [1]. With an average of 257 minutes per month spent using this formof social media, Instagram offers an interactive and engaging way to involve the public [1].
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