As Kitayama et al. (2000) posited, the seemingly basic, common types of human feelings is in fact a result of “a culture-specific package of subjective contents, behavioral and interpersonal antecedents and consequences, and many physiological concomitants” (p. 120); delight is no exception. For example, the needs-based model by Schneider and Bowen (1999) posits that customer delight and outrage can originate from the basic human needs of justice, security, and esteem. If the three needs are pampered, delightful feelings will occur as a result. Conversely, mishandling of such basic needs will lead to a bad experience. Like other human needs, the constructs of justice, security, and esteem are subject to cultural interpretations and may be felt differently in a foreign environment. In the same vein, a service episode that delights a guest from the one culture might not gratify a guest from another to the same extent.