Nudie is importance of the environment because usually jeans are known to be made from Cotton. Cotton planting was attacked by our world, whether it be a waste of water resources, including the use of insecticide. Nudie develop the production of 100% organic cotton denim and manufacturing steps will be taken strictly cotton from organic cotton in the cotton dyeing requires steps that are friendly the environment. Including the use of raw materials that are environmentally friendly. Such as powder in jeans and indigo Cancellation of the ingredients or harsh chemicals. To be honest, the goal that put pure 100% part would be laundering the denim bleaching using natural methods. Do not use chemicals that are harmful. Some enzymes and sugar instead of using chlorine. Besides, Nudie production methods that do not destroy the environment. To strive for sustainable consumption patterns. By offering a free repair and recycle. Repair because jeans wear everyday patches, instead leaving pants. We used to repair the better to save money and save the environment. This method can reduce environmental degradation. Recycle is bringing jean repair over and over again. But eventually you reach the point when it is time to move on. All good things come to an end. But a pair of worn out jeans can be used to make something else. Recycling reduces waste, saves energy, and reduces the consumption of raw materials. Cotton fiber actually last much longer than we normally tend to use or wear them. A pair of jeans can be recycled in various ways and find new ways to extend the life of the cotton fibers such as upholstering old chairs and sofas with worn out jeans is somewhere in between reusing and recycling.