Health communication, which is defined as ‘the study and use of communication strategies to inform and influence individual and community decisions that enhance health’ [1] is a core strategy for public health improvement. Health communication can take many forms, both written and verbal, and can be directed toward individuals, communities or entire nations. In addition, health communication is an integral component of health promotion, health protection, disease prevention and treatment and is recognised as a core competency in public health and health promotion practice, playing a pivotal role in achieving public health objectives.