Jones (2011) argues that RFID does not stand out against other legacy systems used by
companies thereby leading to its limited use in the auto-id market. Furthermore, Jones states
that RFID technology is extensively used for identification and security in the Business to
Business (B2B) market whereas NFC has a wide range of applications for Business to
Consumers (B2C). The potential for development of further applications using NFC
technology in a supply chain and/or for multimodal transport are vast. The need to purchase
or develop specialist handheld devices which could hinder integration and the creation of a
seamless flow of goods could be replaced by developing smart mobile applications using an
NFC framework and everyday cheaper mobile devices. For example, the driver arriving at the
terminal could scan his mobile phone using an installed application to notify the operator of
their arrival and then receive instant feedback on the mobile device as to where to unload the
goods. If the mobile device is GPS-enabled it could automatically inform the driver of their
next task. The application could extend to faster customs clearance, tracking goods at any
point in time, and instructions for dealing with hazardous goods. A range of barriers to ICT
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adoption could be lifted by NFC technology including but not limited to the size of the
company, integration visibility issues, and financial constraints.