PANDORA will add Mickey Mouse to its array of gold and silver charms later this year after the Danish jeweler signed an alliance with Walt Disney Co. (DIS)
A collection featuring many of Disney’s best-known characters will go on sale in Pandora stores starting in November.
The collaboration with Disney -- which will also give Pandora a presence at Disney’s main theme parks in Florida and California -- forms the latest part of the jeweler’s strategy to introduce new products more frequently. Items added in the last 12 months, such as Major League Baseball charms priced at $65, made up about 50 percent of sales during the latest quarter, the Glostrup, Denmark-based company said today.