Risk Taking Two of these, risk and tolerance for ambiguity are paramount in defining the entrepreneur. Part of the drive for independence requires risk. Leaving one ‘ s job and risking the family ‘ s security are consistent with what must be done. On the other hand this is not necessarily as naked as it would appear. Brockhaus and Horwitz point out that entrepreneurs are so committed, have such a high belief in their ability to achieve their goals and to overcome the environment, that perceptually the element of risk to them is small. In an early study Colton and Udell Linked “personality constructs of creativity, risk and flexibility (and found)… that with respect to starting a business, the risk scale and creativity scale are much better indicators than nAch and internal locus of control.