Branding in an Overcommunicated "Always On" World
How do you build and maintain brand? Author, consultant, researcher and Joint Communications President John Parikhal shares wisdom from his years of experience establishing and marketing brands. He's worked with some of companies and in world, helping radio and TV stations research, create, and grow their brands.
Parikhalsays,"Audiences live in an always-on over-communicated world, addicted to the immediate, to the instant, to the latest and the newest. We drowning in options and we want more. People are conditioned to believe that there is always something better coming and, that it's coming really soon.