Limitations of Marketing Research
Though marketing research (MR) has many advantages, it also has many limitations or disadvantages.
Marketing research studies consumer behavior and marketing environment. Since these factors keep on changing, it cannot give exact information.
MR is also a social science. So, it cannot give exact solutions.
It cannot be an alternative to decision making. In other words, it cannot replace decision making. It aids in decision-making. It can improve the quality of decisions. However, it cannot guarantee a 100% success.
It can reduce the business risks. However, it cannot totally eliminate all these risks.
The demerits or limitations of marketing research are depicted below.
Limitations of Marketing ResearchThough marketing research (MR) has many advantages, it also has many limitations or disadvantages.Marketing research studies consumer behavior and marketing environment. Since these factors keep on changing, it cannot give exact information.MR is also a social science. So, it cannot give exact solutions.It cannot be an alternative to decision making. In other words, it cannot replace decision making. It aids in decision-making. It can improve the quality of decisions. However, it cannot guarantee a 100% success.It can reduce the business risks. However, it cannot totally eliminate all these risks.The demerits or limitations of marketing research are depicted below.
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