Europe is well-established as a cycling tourism destination, and Croatia’s natural
features make it a challenging and interesting destination for the cycling tourist, if only
the market was (properly) addressed. There are no accurate statistics on cycling tourism
at a European level. Drawing upon verifiable data, even the European Parliament
(2009) forms an assumption when stating that European cycle tourism generates 44
billion euros in tourism consumption, while arguing the market is significant and
growing. With a total number of domestic and international overnight holidays
estimated to be over one billion in 2011 (Millington 2013), bicycle tourism accounts
for almost 2% of total overnight tourism trips in Europe. Germany is Europe’s leading
cycle tourism destination with 27% of the tourist market (ibid.).