Examine the campaign in detail and you realize what Carnival had in mind-to counter the perception that
1. nothing much exciting happens once the ship leaves the shore,
2. that “cruising’s not for me ; I won’t be able to do what I want ,”
Or
3. that programmed activities don’t appeal to all age groups or lifestyles.
The two-page color advertisements bring those attitudes to a screaming halt as they answer the question of “fun” in a number of ways, among them:
• A visual of a stylish young woman with a work of art in the background .
The headline concludes, “Looking at art. And also at men with other names.”